Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing     

《International Journal of Information Management》2019

The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile applications (apps) in order to understand the relationship between consumers and their attachment to branded apps. We develop a model grounded in the purchaser-brand relationship theory of remarketing in order to develop the consumer-brand relationship through mediator brand experience (BE) and moderator digital footprint. A survey was conducted with 421 participants from different regions in India. AMOS 21.0 and SPSS plugin called “Process Analysis System” proposed by Hayes (2013) were used to analyze the hypotheses. The results corroborate the proposed research model. It approves brand association with brand connection for those brands that are easily identifiable. The result also confirms that the comprehensive consumption values are the major influencing factors in the adoption of branded apps. The study enhances the comprehension of the impact of brand connotation on consumer behavior in terms of the usage of various branded apps and the practical and non-useful esteem attached to them.  相似文献   

Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice     

《International Journal of Information Management》2020

The Covid-19 pandemic has led to an inevitable surge in the use of digital technologies due to the social distancing norms and nationwide lockdowns. People and organizations all over the world have had to adjust to new ways of work and life. We explore possible scenarios of the digital surge and the research issues that arise.An increase in digitalization is leading firms and educational institutions to shift to work-from-home (WFH). Blockchain technology will become important and will entail research on design and regulations. Gig workers and the gig economy is likely to increase in scale, raising questions of work allocation, collaboration, motivation, and aspects of work overload and presenteeism. Workplace monitoring and technostress issues will become prominent with an increase in digital presence. Online fraud is likely to grow, along with research on managing security. The regulation of the internet, a key resource, will be crucial post-pandemic.Research may address the consequences and causes of the digital divide. Further, the issues of net neutrality and zero-rating plans will merit scrutiny. A key research issue will also be the impact and consequences of internet shutdowns, frequently resorted to by countries. Digital money, too, assumes importance in crisis situations and research will address their adoption, consequences, and mode. Aspects of surveillance and privacy gain importance with increased digital usage.  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

以数字技术驱动和建构丝绸之路民族体育文化认同     

万晓红  王海明 《武汉体育学院学报》2017,51(11):14

该文基于文化认同理论，运用文献资料法，结合田野调查与专家咨询，探析如何通过数字技术驱动和建构丝绸之路民族体育文化认同。研究发现：数字技术颠覆了传统信息流通的方式，满足了受众对民族体育文化的认知需求。数字技术带来的时空一体化，有效推进了民族体育文化的共享，有望弥合民族文化鸿沟，塑造"他者"认知的想象空间，推进丝绸之路各国之间的文化交流与经济合作。建议以数字驱动、体验交流作为技术支撑，以中国主导、多边合作作为建构的主体，以民间体育文化交流、赛事品牌打造进行内容建构，多管齐下，共同打造民族体育文化数字空间，增进丝绸之路民族体育文化认同，助推"一带一路"经济合作与发展。  相似文献   

我国数字遗产继承方法研究   总被引：2，自引：0，他引：2  

王国强  耿伟杰 《档案与建设》2011,(10)

数字遗产包括互联网上的账号、密码、文字、声音、图片、影像、虚拟货币、游戏装备等。这些投入了大量的时间、精力,甚至金钱的虚拟财产在拥有者死后会不会像现实中的财产一样由亲人继承,目前还没有一个明确的答案。文章从数字遗产的案例和概念谈起,简要分析数字遗产在我国可行的继承方法。  相似文献   

基于普适计算技术的数字图书馆检索模型设计     

马倩 《黑龙江科技信息》2011,(12):41-42

互联网上信息资源相当丰富,存在于各个分散的服务器上。不同的人群对信息有着各自不同的需求,导致了各种各样搜索工具和技术的产生。人们对信息获取方式便捷化的要求促使了普适计算技术的发展,普适计算设备的研发蓬勃发展,日新月异。在智能手机、电子书、PDA这些普适设备上,由于处理能力不足、带宽窄、存储空间小、网络资费高,手机屏幕小等因素,现有的搜索技术不能只是简单地移植过来。提出了一种基于普适计算的检索模型,它支持全文搜索和协同过滤技术,立足于用户设备,提供给用户高效、精确、低成本的个性化搜索结果。  相似文献   

DVB-S2标准中LDPC码性能研究     

梁烈勇 《大众科技》2011,(11):59-60

低密度奇偶校验（LDPC）码是一种具有稀疏奇偶校验矩阵的线性分组码,其性能可逼近香农限。由于其具有优异的性能,非常适合在未来的无线通信系统中应用,已成为信道编码领域的研究热点。DVB—s2是欧洲数字视频广播项目组在2003年开发出来的第二代卫星广播标准,采用了LDPC码作为前向纠错码。文章在分析LDPC码的基础上,研究...  相似文献   

数字资源整合初步研究     

蔡福瑞  袁剑雄 《科技广场》2011,(2):53-55

数字资源整合概念是在网络技术和图书馆学发展的基础上提出来的,随着这个概念的不断深入,传统模式的图书馆也不断受到挑战,本文就新形势下图书馆的概念进行了一个分析,并对整合系统提出了相应的方案。  相似文献   

基于数字化博物馆的研究性学习及其设计案例     

杨真真  张剑平 《人天科学研究》2011,10(7):88-90

数字化博物馆综合了网络、多媒体的优势和实体博物馆的功能,为非正式学习和终身教育的开展提供了有效支持。从研究性学习与数字化博物馆的基本概念入手,以Webquest模式为例,分析了基于数字化博物馆的研究性学习及其存在问题,在介绍国外案例的基础上,设计了一个基于数字化博物馆的研究性学习活动。  相似文献   

云存储模式下图书馆数字资源建设     

曾祥文 《人天科学研究》2011,(12):165-167

随着图书馆数字资源总量的快速增加,传统的存储方式在面对海量数据存储的需求上,存在着容量和性能的瓶颈。云存储作为一种新型的存储服务模式,为图书馆的海量数字资源建设提供了一种新的选择。在分析图书馆数字资源建设需求、介绍云存储概念的基础上,对基于云存储模式下图书馆数字资源的建设进行了探讨。  相似文献